| Xerox Seeks Entries for Digital Printing Innovation Awards |
| Seventh annual competition adds categories for best business application and environmentally friendly business practices |
| May 19, 2008 |
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| ROCHESTER, N.Y., May 19, 2008
-- It's time for digital innovators across the globe to shine! Xerox Corporation
(NYSE: XRX) announces the call for entries in the seventh annual Printing Innovation
with Xerox Imaging (PIXI) Awards. The multinational competition's theme this year
is "Shine," and recognizes the most innovative and effective work customers
are printing with Xerox digital systems. For the first time, this year's PIXI
awards will recognize print providers using Xerox production solutions in an environmentally
friendly way as well as a new business application category.
"Xerox has a long-standing commitment to sustainability
and we know many of our customers do as well," said Valerie Blauvelt, vice
president of marketing, Xerox Production Systems Group. "This year we are
searching for applications that demonstrate the qualities of an environmentally-conscious
print shop that follow sustainable business practices such as embracing print
on demand, adopting energy-reducing workflow automation tools, and using more
environmentally-efficient papers."
Xerox will begin accepting entries on May 29, opening day of
drupa, the largest conference and exhibition for the print industry held every
four years in Düsseldorf, Germany.
The PIXI award categories are:
- Books and Manuals
- Short-run vanity titles, customized school books (including teacher's editions
and custom courseware), product manuals, training materials, booklets, wire-bound
presentations, annual reports and more. Entries can be black and white or
color, or a combination of both.
- Collateral - Essential
for brand management and consistent messaging, collateral materials are designed
to promote a product or service, increase awareness and inform businesses.
The collateral category can include a variety of finishing techniques, from
flat, single sheets to folded, stitched multipage literature. It can take
the form of brochures, calendars, postcards, sell sheets, wide-format posters,
signage, business cards and catalogs, or any other form of product or promotional
literature.
- Direct Marketing
- Digitally printed direct marketing designed to target specific audiences,
featuring personalized text or graphics. Includes materials such as postcards,
self-mailers, multi-piece flat mailing packages, dimensional mailing packages
(including posters in tubes), envelopes and labels, and cross-media programs
(including printed elements and personal URLs), as well as personalized or
print-on-demand fulfillment materials.
- New Business Application
- Highlights lucrative new print applications that are seeing increased adoption
in the industry. Digital printing has gone well beyond short runs and personalized
pieces. Today's toners, media and finishing options enable an amazing array
of new printed applications including: photo specialty products such as photo
books, calendars, and greeting cards; packaging solutions that are ideal for
short-runs, versions, or personalization; plus specialty imaging solutions
for document security and fraud deterrence.
- Transactional
Promotional - All types of customer account statements, especially communications
that use unique customer information to provide recipients with more relevant
promotional offers and customized information. Examples include: credit card
statements with personalized offers, bank statements that cross-sell additional
financial services, mutual fund statements or 401(k) reports that graphically
depict investment mix and rate of return, telecommunications or utility statements
that include retention-building information.
Entries will be evaluated by an independent panel of judges
on the use of digital technology, business effectiveness, overall aesthetics
and the degree of innovation or inventiveness of the entry. There is a Best
of Show award as well as three winners in each category. The contest will also
recognize the most innovative use of Xerox technology, the most outstanding
use of Xerox supplies and the aforementioned environmental honors. More than
$50,000 in travel certificates will be awarded as prizes in this year's PIXI
awards. The competition will be judged by experts representing key segments
of the international graphic communications industry.
Keiger Printing Company took Best of Show honors at the 2007
Printing Innovation with Xerox Imaging Awards besting more than 500 entries
from around the world. "Not only did we receive international recognition
but our winning sample generated ideas for clients and increased the number
of requests for innovative digital print jobs," said Louis Crockett, president
of Keiger Printing Company.
Participation in the PIXI Awards is free and open to more than
70 countries worldwide. Submissions will be accepted through the Web site until
Aug. 1, and must be produced using Xerox digital printing systems. The submission
Web site is available in six languages. Winners will be announced during Graph
Expo, a major commercial printing trade show, held Oct. 26-29, 2008 in Chicago.
The 2008 PIXI Best of Show winner will have the opportunity to participate on
the 2009 PIXI panel of judges.
For an online entry form, judging criteria, biographies of judges,
a list of the eligible countries and information about past winners, visit www.xerox.com/pixi.
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